I am guessing that now is a really good time to go shopping in Chennai and Tamil Nadu.

It appears that the month of Aadi sees people not buying anything due to the auspiciousness of that time. During that time, nobody weds, buys clothes or moves to a new place. Due to a huge drop in sales, some businesses have come up with an interesting way to bring the customers in. Some of the advertisements even use that US presidents endorsement (of sorts).

Read about how in this article from rediff.com, an online news source.

Sometimes the business owners come up with some amusing ideas to sell things...